12/17/2023 0 Comments Flinto principle![]() ![]() An understanding of how to create and present content that persuades.Proven editorial skills including strong language skills and the ability to adjust content to remain consistent with brand, style, and tone.Proven experience using social media channels to distribute and amplify the organization’s content, manage reputation, develop relationships, and drive website traffic.A demonstrated ability to drive traffic to web properties from search engines.Successful experience leading a team in a project driven environment.Demonstrated experience with successful management and execution of a content marketing strategy.Producing and/or directing video content for YouTube and other video platforms.Creating content that is optimized for search and social media traffic.Creating copy, engaging headlines and subheads, proofreading, and deep line editing for spelling, grammar, and brand consistency. ![]() a blog post into a YouTube video) to amplify the organization’s message. Identifying successful content and mapping out new ways to repurpose (i.e.Maintaining consistency of the brand by upholding the organization’s style guide standards on tense, voice, tone, and the spelling/capitalization of certain words as they relate to the organization.Checking accuracy of facts, dates, names, captions, statistics, etc.Ensuring readability of content by identifying and correcting mistakes in grammar, punctuation, and spelling.Monitoring and reporting on content marketing metrics and KPIs.Assisting in ideation, planning, and execution of the editorial and content marketing calendar that attracts and appeals to the organization’s various customer avatars.Leading and directing the work of content produced by content team members including text, images, audio, and video, making sure all team members are on task and meeting deadlines.Reviewing all assignments before publication to ensure material is accurate and on-brand.Coordinating day-to-day editorial operations, managing in-house and outsourced content creators, editors, graphic designers, videographers, developers, etc.Overseeing the scheduling, publication, and overall consistency of Flintobox’s content assets. Defining, creating, and upholding the organization’s Style Guide.Creation of standard operating procedures (SOPs) for the planning, execution, optimization, distribution, and amplification of the organization’s content. ![]()
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